Fumofumo san

I still remembered my first encounter with a fumofumo san. It was inside a toy store in Ueno, Tokyo. A mugugu hung lazily over a wooden rod, staring at me as if he wants to know who I am. Ever since, I was captivated by this enchanted stuffed animal. Are you a fan of fumofumo san too? I'd love to hear all about it! Please feel free to leave me a message!

Monday, June 7, 2010

Monochromatic Rules


Don't get confuse and think I am showing you a black and white picture. What makes it look black and white is actually the fumofumo san themselves. In fact, this is the "black" collection of some of the previous launched fumofumo san. They are most likely popular among the fumofumo san, that's why they were made into special editions. Other editions included the white, pink, blue, sepia, pastel, and rainbow.

What I really like about their approach to these special edition is that everything has a story that goes with it. For example, the pink edition we see in the picture above came from a story like this: On one lovely Spring day, the frog, monkey, and rabbit went to the so called Pink World to pick flowers, and then somehow they got themselves pink. The story ends abruptly here as these creatures found themselves a little bit cold, so they decided to go home.


Pink Theme

These stories although is short, but it is a perfect way to give little hints of where the inspiration of the design came from. In return, the users now knew the design intention, would be able to appreciate the product more. Finally, because these stories are very short and without much details, the user can then use their own imaginations to complete their own stories. The use of your imagination towards a product, can potentially increase your attachment towards the product. That's why we all love them so much!

Blue Theme: This time it seems like they went to the blue world...

Sepia Theme - these fumofumo san comes from a sepia world.

In the description of the discovery of Blue world, it said since there is a pink world, it is likely there will be blue world and others. So, we can expect to see more colour themes coming! What other themes would you like to see?

(All images are taken from http://www.shinada.net/)

1 comment:

  1. Don't you think the frog looks like the Japanese "UKIYO-E" style?

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